Huggies logo

The presented brand is considered one of the largest manufacturers of diapers in the world. The rebranding of Huggies is the rebirth of an icon that honors the past while looking to a digital future — from brand to mobile and from packaging to digital shelf. Another change was aimed at making the logo more modern and progressive. Each new redesign brought a new style to the wordmark and made it more attractive. Almost every parent has heard of this brand and bought products for their baby. To make Huggies more meaningful to parents around the world, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. The logo looks welcoming and friendly, evoking care and warmth. A common feature was clear and wide lines in the letters. Also below you can see how different styles render across various devices; note that there might be minor differences between versions due to browser rendering issues like missing borders around icons etc.. At this stage, two variants of the color palette were used: red-white and blue-white. As in the case of the font, various color palette options are used. Ariel is a Bachelor in Computer Sciences and writer for technology related sites.

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The new branding is a major overhaul of the Huggies brand. At this stage, two variants of the color palette were used: red-white and blue-white. In short: another great rebranding for a year with great rebranding examples! The first version of the logo was introduced in A new shape has been added to both the jar and label shown in this redesign.

Meaning and History

Ariel Gaster. In general, the inscription looked harmoniously on different backgrounds. Let us help you with the best solutions for your business. But the same is true for their babies. It is in a classic sans-serif typeface. The new visual identity includes some additions like animations and the addition of 3 new fonts for the brand:. Ariel is a big fan of sports, specially football. On the other hand, texts are accompanied by static images with optional animations depending on whether they contain visual elements like text bubbles containing explanatory text or not. Huggies is an American company founded in and is owned by Kimberly-Clark. The new icon is much more compact and requires less space on the page. The new branding is a major overhaul of the Huggies brand. Ariel is a Bachelor in Computer Sciences and writer for technology related sites. Here you can see that they have changed from hexagons originally used since to round shapes — evoking associations with other brands like baby food jars or medicine bottles. Also, a blue wavy line has been added to the bottom.

Huggies logo transparent PNG - StickPNG

This change was made to help the brand stand out and to support the baby themes on which Huggies products are based, huggies logo.
The most common packaging used is a heart-shaped emblem with a thick white outline and white lettering.
The brand name was written in white on a dark blue background.
The most common packaging used is a heart-shaped emblem with a thick white outline and white lettering.
In turn, the letters have become smoother and thicker.
The logo looks welcoming and friendly, evoking care and warmth.

Great brands are bound to great brand design. Huggies is redesigning its brand image starting with a new visual identity design for The new visual identity includes some additions like animations and the addition of 3 new fonts for the brand:. The rebranding was made by UK design company Droga5. According to their own words:. For half a century, Huggies has been a category leader and baby care icon, familiar in cultures around the world. To make Huggies more meaningful to parents around the world, and adapt to their increasingly digital behaviors, we needed to reimagine its total brand experience. Huggies is helping babies — and by extension, parents — navigate the unknowns of babyhood. From the moment parents give birth, the whole world is a giant unknown. But the same is true for their babies. Both need a little extra reassurance to feel secure as they grow. Because, at the end of the day, more secure babies mean more secure parents. The primary color is red, with Peach acting as secondary color, which provides a soft contrast to the red color and the black typography. This change was made to help the brand stand out and to support the baby themes on which Huggies products are based. The logo is also in a slightly different position and forms an arc instead of a straight line, as well as having some shadow added in order to better fit with its new positioning. It retains the geometric elements and proportions of the traditional monogram — most importantly keeping the same 3-D effect which has been slimmed down a bit in this new iteration and applying it to vertical and horizontal axes. A new shape has been added to both the jar and label shown in this redesign. Here you can see that they have changed from hexagons originally used since to round shapes — evoking associations with other brands like baby food jars or medicine bottles.

Huggies Logo PNG. Designers created the Huggies logo based on the concept of this brand. The logo is a combination of opposites: softness and austerity, orderliness, and chaos. Each new redesign brought a new style to the wordmark and made it more attractive. Visual recognition of the brand is at huggies logo high level. It is the most famous diaper company in the world, huggies logo.

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